One Connected Shopping Experience. One Fashion Passport.
The omnichannel hyperpersonalization layer for fashion.
Fashion Passport
Our service creates a Fashion Passport that holds body data, style, preference and buying intent of the shopper to simplify product discovery.
Customer Centricity
We're creating brand lovers through emotionally intelligent, personalized and inclusive guidance. The shopper feels heard and valued, across multiple channels
Humanized AI
Our technology is empathetic, intuitive, and aligned with individual needs, creating a more personal and confident shopping experience.
Supportive Tool
Our AI works alongside in-store and online stylists, increasing efficiency for them, while reaching silent shoppers online who prefer not to interact directly.
Why Choose Contour Lab
Consistent Expert Advice Across Channels
Give customers the same trusted guidance, whether they shop online or in-store.
Our 360° view eliminates data silos, ensuring every touchpoint delivers personalized, accurate recommendations.
Immediate Impact on Metrics
Drive real business results today.
Contour Lab boosts conversion, strengthens loyalty, and reduces returns by connecting accurate product advice to shopper intent in real time, online and as a supportive tool offline
Owned Data Foundation
By leveraging zero- and first-party data, you build a strong, retailer-owned foundation for personalization, while respecting customer privacy.
Long-Term Strategic Advantage
Turn insights into growth.
Our platform captures rich customer data that informs design, buying, and marketing decisions—enabling smarter strategies and future revenue opportunities.
Our Clients​
Testimonials
"At Marie Méro, we believe in truly knowing and recognizing our customers. We work with Contour Lab to stay close to them—not just in our physical stores, but online as well. Personalized style advice and outstanding customer service are at the heart of what we do, and now we can offer that DNA also online."
Marline Michiels
Marie Méro
"Exceptional customer service is what sets SKM apart. Helping shoppers navigate hundreds of brands and thousands of products with confidence is how we elevate their experience. With Liv from Contour Lab, we bring that same high-quality service online—making every customer feel expertly guided and personally supported."
Dominique Somers
SKM
"We believe fashion should fit you—not the other way around. Contour Lab helps our ABELONE WILHELMSEN customers find their perfect fit and support them in making confident, sustainable choices easier while reducing waste. It’s a meaningful step toward a more thoughtful way of consuming fashion."
Abelone Wilhelmsen
Abelone Wilhelmsen
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