

The Best In-store Experience, Reimagined Online
Boost Profitability, Customer Loyalty & Satisfaction
Fashion Passport
Our service creates a Fashion Passport that holds body data, style, preference and buying intent of the shopper to simplify product discovery.
Customer Centricity
We're creating brand lovers through emotionally intelligent, personalized and inclusive guidance. The shopper feels heard and valued.
Humanized AI
Our technology is empathetic, intuitive, and aligned with individual needs, creating a more personal and confident shopping experience.
Supportive Tool
Our AI works alongside in-store and online stylists, increasing efficiency and reaching silent shoppers who prefer not to interact directly.

Why Choose Contour Lab
Drive Revenue with Smart Advice
Turn overchoiced browsers into confident buyers and increase conversion with a better product discovery, based on their body type, physical appearance and preferences.
Customer Data for Strategic Growth
Gain actionable insights into preferences and behaviors to optimize product development, inventory and marketing strategies.
Foster Deeper Customer's Loyalty
Deliver emotionally intelligent, high-touch experiences online and turn service and personalization into loyalty and repeat business.
​Reduce Costly
Returns
Solve core return drivers like sizing and fit mismatches. Minimize fashion's environmental footprint with less returns.
Testimonials
"At Marie Méro, we believe in truly knowing and recognizing our customers. We work with Contour Lab to stay close to them—not just in our physical stores, but online as well. Personalized style advice and outstanding customer service are at the heart of what we do, and now we can offer that DNA also online."

Marline Michiels
Marie Méro
"Exceptional customer service is what sets SKM apart. Helping shoppers navigate hundreds of brands and thousands of products with confidence is how we elevate their experience. With Liv from Contour Lab, we bring that same high-quality service online—making every customer feel expertly guided and personally supported."

Dominique Somers
SKM
"We believe fashion should fit you—not the other way around. Contour Lab helps our ABELONE WILHELMSEN customers find their perfect fit and support them in making confident, sustainable choices easier while reducing waste. It’s a meaningful step toward a more thoughtful way of consuming fashion."

Abelone Wilhelmsen
Abelone Wilhelmsen
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